Raising awareness for Thunder-IT: social media marketing on Xing
It’s well known that Thunder-IT offers great products and services – but awareness could still be greater. That’s why we developed an awareness campaign that included a promotion directed at IT managers on Xing.
Ruschke und Partner created a concept that included relevant content on the highly topical subject of artificial intelligence. It contained white papers and reports, which Thunder-IT made available to the target group directly and free of charge. The campaign achieved very high click and download rates. We were responsible for development and target group selection, A/B testing, management and evaluation. We’ll be cooking up a storm with more Thunder-IT campaigns soon.