New years’ resolutions: Berlitz starts 2017 with a Europe-wide campaign
Language training provider Berlitz wants to use its intensive individual training sessions to help people find the right words no matter what language they are speaking. The new year B2C campaign for 2017 has been launched on online and offline channels with the slogan “I can say what I want”. The goal is a significant increase in the number of bookings by the spring.
Ruschke und Partner came up with an attention-grabbing, confident approach that works in both German-speaking countries and other European markets: it’s easy to communicate successfully in any language.