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The German national football team has set big goals for the World Cup in Brazil. Team captain Philipp Lahm wants to leave a lasting impression not only in terms of sport, but also off the pitch. The German Football Association (DFB) helps children and adolescents in Brazil with the Sonhos de Crianças 2014 (Children's Dreams 2014) initiative. It supports more than 15 aid projects in cooperation with Kindermissionswerk „Die Sternsinger” e.V., a children's aid organization.

Ruschke und Partner was commissioned with developing the design and realizing various communication measures for this initiative (including branding and information flyers) to use in Brazil. 

This summer, Scotland is hosting the Commonwealth Games. From July 23, 4,500 athletes and over 1 million visitors are expected in Glasgow. DELL is supporting this event as the official IT supplier, which includes responsibility for ensuring the necessary infrastructure.

Ruschke und Partner are in turn supporting DELL in the format conception, production and provision of targeted mailing campaigns for this fantastic event. Sophisticated "door-opener" campaigns and eye-catching direct mail formats have been implemented to achieve high response rates for the UK market.

54, 74 and 90 stand for the three years Germany in which won the World Cup - its greatest footballing successes. The German Football Association (DFB) invited every living German World Cup winner to the "World Cup Winners' Festival". An exclusive commemorative publication was released for this very special occasion.

The conception and creation of the commemorative "World Cup Winners' Festival" publication was awarded by the DFB on the basis of a pitch. Ruschke und Partner were able to convince the DFB with the concept they presented and win the tender. The quality publication presents 60 pages of historic highlights and personal stories from the World Cup winners.