News

The source of Volvic mineral water is one of the largest nature reserves in Europe. Danone Waters is planning to relaunch the logo for its Volvic brand. Trade-level decision-makers are to be informed of this new look in good time.

Ruschke und Partner has produced an exclusive presentation box for this target group. Besides the eye-catching presentation of the new look on the box itself, inside there is a 0.5 l bottle of Volvic with a new logo and a branded USB flash drive in the form of a bank card, which contains a presentation about the new brand identity.

The official magazine of the German Football Association (DFB) has been presented with two awards by the International Editorial-Design and Research Forum. The concept and design of the DFB-Journal was recognized with an ICMA Award of Excellence 2014 in the "Concept" category and the magazine won another award in the "Alternative Storytelling" category. Ruschke and partners is responsible for the creation and realization of the DFB Journal.

389 publications from 17 countries took part in the competition and prizes were awarded in 20 categories. The Ruschke und Partner team is very proud to have received this award.

The Chinese market has great strategic importance for the German automobile industry. Therefore Audi, BMW, Daimler, Porsche, VW, the GIZ, and the Chinese Ministry of Education have initiated the SGAVE (Sino–German Automotive Vocational Education) project in order to establish a nationwide training program for qualified mechatronic specialists in China.

For the international SGAVE project, Ruschke und Partner was tasked with developing a logo that integrates the requirements of both the German and Chinese project partners, while incorporating the nature of the SGAVE program itself.