News

The German Soccer Association has a clear view concerning homosexuality and homophobia in soccer. The DFB does secure any person full support for their possible coming out. In that regard the information brochure “Soccer and Homosexuality” was published by the German Soccer Association.

Ruschke und Partner was tasked with the development of a visual concept and the realisation of the brochure. On 28 pages the brochure does provide detailed information, definitions and helpful contact addresses around homosexuality in soccer.

The well-known Volvic mineral water is also available in a lightly sparkling version. The current promotion for the carbonated “Volvic leichtperlig” does offer customers to test the new product. If a customer does purchase one box and is not satisfied with the new “Volvic leichtperlig” the purchase value will be returned.

Ruschke und Partner was tasked by Danone Waters Germany to manage the respective promotion activities. In addition it did produce the communication materials for the POS and handled their distribution.

Fair play is of key importance for the German Soccer Association (DFB). This year the fair play campaign of the DFB will be carried out for the 17th time. In order to further increase the awareness for the campaign Ruschke und Partner was tasked to create an impactful ad.

The ad has to motivate players, clubs and spectators to participate in the campaign and to report fair behaviour. The approach was hereby to underscore that fair play in soccer is cool and trend-setting. The national player Miroslav Klose could be won for the campaign as a testimonial with a high level of credibility.