Strengthening Customer Loyalty: Relaunch of „RMVmobil“
Ruschke und Partner have been contracted with the relaunch of the customer magazine "RMVmobil" – from the overall concept to its realisation. Based on an analysis of the target group, Ruschke und Partner devised a new content structure and a fresh, new design.
The editorial team from Ruschke und Partner compiled target group-relevant reports and feature stories which personally addressed the target group and conveyed the advantages and potential of the RMV, as well as its range of services.
The RMV (Rhine-Main transport system) is one of the largest German transportation systems. It forwards around two million passengers each day.