KINDERTRÄUME 2011 – The Social Campaign of the German Soccer Federation
With its campaign KINDERTRÄUME 2011 („kids’ dreams“), the men’s national soccer team is joining forces with the German Soccer Federation in 2009, 2010 and 2011 to sponsor nationwide social institutions which promote the welfare of children. The goal is to support a broad range of various long-term projects and groups.
Ruschke und Partner is overseeing the conceptual design, layout and implementation of targeted media (including an image brochure, campaign box, poster, press backdrop and certificate) to be used for the initiative. A holistic design was developed for the KINDERTRÄUME 2011 campaign.