News

At Ruschke und Partner, there’s always something going on. A new account, a new colleague, a new project. In this section you can find out what we’re up to at the moment, what drives us, and what we’re proud of. Short, sweet, and right to the point. Enjoy!

Sustainable and powerful: Dell Technologies focuses on climate protection

Dell Technologies has stated that by 2030 it will reuse or recycle an equivalent product for every product sold! More than 50% of product components are to be made from recycled or renewable materials. Dell’s new PowerEdge servers will also reduce IT departments’ carbon footprint.

We developed an appropriate cross-media dialogue marketing campaign. A mailing entitled “Switching to forward-looking technologies” was printed on 100% recycled paper to achieve climate-neutral production and maintain the focus on sustainability and its associated opportunities for companies.

Here we go! A new e-programme for the 2022 DFB Cup Final

The 79th DFB Cup Final will take place in Berlin on 21 May. FC Freiburg is in the final for the first time and will face tough opponent in RB Leipzig. Both sets of fans are excited and looking forward to a great game!

This is the first time that an additional digital version of the cup final programme will be published. It will include exciting stories and informative extras, including videos, picture galleries, a reading mode for mobile devices and much more. Ruschke und Partner is responsible for the design and implementation of this multimedia reading experience.

Curtain up! Video content for Dell Technologies product launch

There is an increasing trend towards using entertaining teasers for product innovations. These internet videos are aimed at the relevant target group and have proved very successful.

Ruschke und Partner developed a digital launch campaign for Dell’s new laptops and workstations. This involved producing short clips for various employee personas, i.e. for fictitious colleagues with whose work profile everyone in the company could identify. We then presented product solutions for each work profile. And action!

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