The Volvic 14-Day Challenge
In March, Danone Waters Deutschland launched the Volvic 14-Day Challenge: „Drink 1.5L of Volvic every day for 14 days.“ The multimedia campaign comprises a TV spot and number of different online activities alongside some extensive POS measures. Ruschke und Partner oversaw the POS communications and carried out an integrated mailing campaign for trade partners.
With a 23.6% share in turnover, „Volvic naturelle“ is the market leader in the still water segment. „Volvic with flavour“ is the market leader in the flavoured water segment with a 21.7% share in turnover.